One of the most important aspects of a quality email marketing campaign rest in the LIST!  If you have an email list that was generated as the result of targeted efforts, your response rate is dramatically improved.  Why would anyone want to spend the energy and money on an email campaign and only produce a 1% - 5% click rate, when you can get 15% - 25% using a more targeted approach?This targeted approach at list building is exactly what the program below is designed to do.  Aweber is the premier email marketing software that will help you build the best … [Read more...]

Media317 has located a few stories that we think would be helpful to our readers and clients. These blog post give tips and pointers on using email as an effective marketing tool. Media317 encourages you to review them for ways to improve your marketing efforts. … [Read more...]

Posted by Tom Kulzer (AWeber CEO)Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the … [Read more...]