Littlebranch Farm site launch

http://littlebranchfarm.com

Media317 was given the opportunity to redesign the website of Littlebranch Farm, a small business in Hamilton, Georgia that makes rustic log furniture.  They are master craftsmen and have had furniture highlighted and displayed all across the country.  They came to Media317 with the goal to freshen and redesign their site to better reflect their core business and all for easier content management.We provided Littlebranch Farm with easy content management by building the site on the Wordpress platform.  By providing them with a stable, simple to use platform that … [Read more...]

Header Redesign for Calvary Baptist Church

Calvary Baptist Church Header

Media317 was contacted to redesign the header of Calvary Baptist Church of Columbus, Georgia.  They were preparing to do some changes to the overall look and feel of the web and felt that a new header was necessary for the change.  The objective was to create a simple design that reflected the look and feel of the church and provided them with a way to highlight different people or ministries within the church.So, Media317 designed the header with a contemporary blue color scheme.  We added a light texture to the background to provide some depth and layering.  … [Read more...]

Email Campaigns need a List

One of the most important aspects of a quality email marketing campaign rest in the LIST!  If you have an email list that was generated as the result of targeted efforts, your response rate is dramatically improved.  Why would anyone want to spend the energy and money on an email campaign and only produce a 1% - 5% click rate, when you can get 15% - 25% using a more targeted approach?This targeted approach at list building is exactly what the program below is designed to do.  Aweber is the premier email marketing software that will help you build the best … [Read more...]

Putting the “Service” back in “Customer Service” – Part 4 of 4

CustomerService

Customer Service is just as important today as it was before the birth of online business.  We now offer customer support via email or other online methods.  This does not mean that we are limited in how effective our support and service can and should be for our customers.In part one we addressed the idea that each customer is unique and deserves to have a personal response to their problem or issue.  The second part of this series was about being clear and sincere in our response to clients.  If the answer would not satisfy YOU, do not send it to a … [Read more...]

Putting “Service” back in “Customer Service” – Part 3 of 4

We have been looking at how to build a quality customer service program for your online business. The first article looked at giving personal responses to customers emails. Even though you may be using the company approved responses, make the message personal. The second article discussed the need to be clear and sincere in your email responses. If you wouldn't be satisfied with the response if you were the customer, don't send the message. STEP THREE: Offer Live Customer Support Email has become an acceptable form of communication, however, live customer … [Read more...]

Blog Post About Email Marketing

Media317 has located a few stories that we think would be helpful to our readers and clients. These blog post give tips and pointers on using email as an effective marketing tool. Media317 encourages you to review them for ways to improve your marketing efforts. … [Read more...]

Putting the “Service” back in “Customer Service” – Part 2 of 4

Apathy

Customer Service is just as important today in a technology driven world as it ever was in a brick and mortar world.  Just because we do most of our business in virtual stores we are dealing with real customers who want and deserve REAL service and support.In the first installment of this series we discussed the value of giving each customer a personal response.  Even if we are using the company line and standard messages, we can add an opening and closing to make the message personal. STEP TWO: Be clear, But Sincere The second important aspect of bringing back … [Read more...]

Putting the “Service” back in “Customer Service” – Part 1 of 4

customerservice

It used to be that if you did not have high quality customer service, you were doomed to fail.  Now you can go into stores, whether it be brick and mortar or virtual, and you are fortunate if you even get your questions answered.  Today, technology is making it easier for businesses to provide a high quality, real time customer support and service better than ever.  The danger with the use of technology, however, is you run the risk of impersonal, automated, general assistance that is cold and impersonal.Offering stand-out customer service over the Internet … [Read more...]

Email Deliverability Tips

Posted by Tom Kulzer (AWeber CEO)Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the … [Read more...]

Mashable is the Social Networking center of the universe

If you are trying to develop a social network for you business or organization, you have probably spent a lot of time search the internet for "how to" and "what for."  In my search to help me grasp the workings of developing a quality social network, I have found Mashable.com.  Mashable.com is arguably the center of the universe when it comes to information about developing quality social networks.  If you've yet to visit, check them out.  You will not be disappointed. … [Read more...]