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Know Your Ideal Customer

June 21, 2011 By
Know Your Customer

Building a business requires you to finding customers.  If you want to really GROW your business, its about finding the RIGHT customers.  After all, the old saying still holds true, it's not what you know, it WHO you know. We are social creatures.  We develop relationship.  We want to connect with people that have similar interest and speak the same language.  We are created with an innate desire to connect and form meaningful relationships. This reality of human nature is not voided by business.  We do business with people we trust.  We rely on … [Read more...]

Filed Under: Customer Service, Marketing, Small Business Website 101

Putting the “Service” back in “Customer Service” – Part 4 of 4

August 24, 2009 By
CustomerService

Customer Service is just as important today as it was before the birth of online business.  We now offer customer support via email or other online methods.  This does not mean that we are limited in how effective our support and service can and should be for our customers. In part one we addressed the idea that each customer is unique and deserves to have a personal response to their problem or issue.  The second part of this series was about being clear and sincere in our response to clients.  If the answer would not satisfy YOU, do not send it to a … [Read more...]

Filed Under: Customer Service Tagged With: , ,

Putting “Service” back in “Customer Service” – Part 3 of 4

August 24, 2009 By

We have been looking at how to build a quality customer service program for your online business. The first article looked at giving personal responses to customers emails. Even though you may be using the company approved responses, make the message personal. The second article discussed the need to be clear and sincere in your email responses. If you wouldn't be satisfied with the response if you were the customer, don't send the message. STEP THREE: Offer Live Customer Support Email has become an acceptable form of communication, however, live customer … [Read more...]

Filed Under: Customer Service Tagged With: , ,

Putting the “Service” back in “Customer Service” – Part 2 of 4

August 22, 2009 By
Apathy

Customer Service is just as important today in a technology driven world as it ever was in a brick and mortar world.  Just because we do most of our business in virtual stores we are dealing with real customers who want and deserve REAL service and support. In the first installment of this series we discussed the value of giving each customer a personal response.  Even if we are using the company line and standard messages, we can add an opening and closing to make the message personal. STEP TWO: Be clear, But Sincere The second important aspect of bringing back … [Read more...]

Filed Under: Customer Service, Promotional Tagged With: , ,