Being first in Google has been the 'Holy Grail' for SEO. After all, nearly 42% of all clicks go to the first position in Google search. If it is that important, then we all need to work to get there.But a recent SEO Moz study indicates that the number one position may in fact have less importance than once believed. The Myth The generally accepted rule of thumb on SEO ranking is that you MUST earn the number one position for your search term to get significant traffic. This is the result of years of research and repeated studies. After all, search … [Read more...]
6 Steps for Successful Business Ideas
October 1, 2011 By Leave a Comment
You have a business idea, but you don't know if it has potential for success. How do you go about determining if you might have a successful business idea?I know that was one of my biggest questions when I started. Will this business work? Are there enough potential customers to make a living? The First Step Before you can know if you have a good idea, you need to do some basic market research. If you are brick and mortar business, you probably did some research before you setup shop. You should have looked at competition, potential customer base, … [Read more...]
Demographics are Dead
September 5, 2011 By Leave a Comment
One of the most important task of any business is to gain a better understanding of their target audience. Demographics: A Thing of the Past Demographics has been the marketing instrument of defining a target audience for most of the last 100 years. It was an attempt to cluster large groups of people into simple boxes so companies could pitch products and services.Marketing typically divides groups according to age, gender, ethnicity, income level, etc. These are large segments of the populations that fit a similar characteristic.During the rise of mass … [Read more...]
Know Your Ideal Customer
June 21, 2011 By Leave a Comment
Building a business requires you to finding customers. If you want to really GROW your business, its about finding the RIGHT customers. After all, the old saying still holds true, it's not what you know, it WHO you know. We are social creatures. We develop relationship. We want to connect with people that have similar interest and speak the same language. We are created with an innate desire to connect and form meaningful relationships.This reality of human nature is not voided by business. We do business with people we trust. We rely on … [Read more...]
Who Else Wants a Free Blog?
March 4, 2011 By 1 Comment
Media317 and Untamed Media Group have teamed up to create an exciting new platform for Columbus area residence. It's called Fountain City Square and it is a unique blogging platform designed to prove our neighbors a way to communicate and connect with one another about the community in which we live.Blogging is nothing new and there are many platforms to choose from, blogger, blogspot and wordpress to name a few. They all are great platforms, but they do not provide a simple way for information centered around a single community to connect. That is what Fountain … [Read more...]
