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Grow by Blogging

June 2, 2010 By Leave a Comment
Computer demands blog update

If you own a small business and are not running a blog on your website, you may be missing a lot of potential business.  One of the key elements of quality marketing is getting people talking about you and your products or services.  This social communication, whether online or in person, is critical for growing a successful small business, it builds likability and trust.  The quickest way for you to be involved in that conversation is through your own company blog.  Every small business should be blogging! Why Blog? - It makes it easy to add regular content to … [Read more...]

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Demographics helps focus your online marketing

May 31, 2010 By Leave a Comment
Customer Demographics

One of the fundamental rules of marketing or business is know your audience.  If you intend to sell a service or a product to a consumer, you MUST know the ideal consumer.  Characteristics like age, gender, income level, family status, affinity sites, etc are small pieces of demographic data that help you clearly focus on who you need to be targeting you marketing message.Getting this data is not incredibly difficult to obtain, but most businesses fail to learn who they need to target.  This post will provide you with a couple helpful tools that will aid you in … [Read more...]

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Small Business Marketing with No Budget

May 24, 2010 By Leave a Comment
Small Business Marketing

When it comes to running a business, marketing budgets often get overlooked.  This could be a problem if we lived in a world where large marketing budgets were needed to effectively reach your clients.  With the power of the social web, a small business owner can now spread the word about products or services with NO BUDGET!  The social media accounts are free and using them effectively usually only requires an investment of time. The fact is, however, that the primary obstacle facing most small businesses today is not budgets, but finding an effective strategy that … [Read more...]

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