Genesis 2.0 is loaded with the latest web code standards. When 2.0 is released, the framework will be supporting HTML5 and Schema.org microdata.
HTML5, Oh Yeah!
Here’s the deal. There is NOTHING magical about HTML5. Having the Genesis Framework updated to HTML5 is not going to add some magical code to your site that will make it do something new. It is simply the updated standards for HTML.
The current standard, HTML4 introduced us to XML markup. It has been the basis of web development since 2000.
HTML5 is an updated standard. It is a more semantic markup. This makes the web markup more logical and uniform. Using tags that describe the content makes the code more understandable by search engines and computers. The HTML5 standards are designed to bring about a more semantic web that is better suited for computers.
There are a ton of added features that HTML5 will bring to the world and Genesis will now be able to access those features.
Search engines are trying to deliver the most relevant content to you as you search. One of the ways they are attempting to do this is by asking you to include some added markup that helps them know what the content is about. This microdata wraps around your content and gives very specific clues as to what the information is related to.
The Genesis Framework will now come with this microdata built in for blogs. But what was exciting to hear from Nathan is that you can filter and add or change the microdata for your specific needs.
Brian illustrated this with the example of a food blog. Imagine you are talking about a recipe. With microdata, you can make sure the search engines know which content is ingredients, baking time, description, chef, etc. When they generate the SERPS, this will be included.
Having this microdata will help give you a boost in search through SEO. It is one of the most exciting additions to the Genesis 2.0 to me. I can’t wait to begin using it and updating client sites.
When 2.0 is released, there will be a release of new themes that take advantage of this new structure and metadata. There are several new themes in development and ready to release.
Brian also indicated that some of the best selling themes will be updated and re-released.
Sound Off . .
What are you excited about, confused about or wondering about Genesis 2.0? Share in the comments and we will try to get you an answer.
Genesis 2.0 will be released 5 – 10 days after WordPress 3.6 is released. Keep an eye peeled for these releases!