Regardless of your business, you have to stay relevant. One of the ways you can do that is by keeping your branding current. As you evolve and your business changes, consider making changes to your website and logo’s to reflect those changes.
I thought this was a pretty cool infographic showing the evolution of some corporate logos through the years. Can you imagine the perception of Pepsi or Apple if they were still using the mark they began with?
Your mark does not define your business, but it is often the first thing people notice about your business. You don’t get a second chance to make a first impression, so make a good one.