Make more money and grow your business by making your website work FOR you is the purpose of Search Engine Optimization. Generate leads, sales and money when you have gone home for the night by making the necessary improvements to drive people to your site.
Search Engine Optimization
If you’ve been working on your business website for any length of time, you have heard the talk about SEO (Search Engine Optimization). And, if you’re like most people, it’s kinda overwhelming.
What is it? What do you do with it? Why should you care? Is what you might be thinking.
Here’s the good news. You don’t have to be a rocket scientist or a Ninja to do SEO.
The 80/20 rule is applicable to almost everything. You are able to get 80% of the results of by applying about 20% of SEO. That is to say, if you can learn the basics, you can see significant results and get huge jumps in site traffic.
There are plenty of resources on the internet about Search Engine Optimization. Many of them are evil and a LOT of them are genius. The reality is that most of the good ones are rather complex and dive deeper into the topic than most small business owners care to go. And the bad ones will get you black listed if you’re not careful.
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The BASICS
We want to boil down the process into a simple to understand sequence that is logical and manageable. We believe that you can get maximum results by applying the basic 20%. We have found that the basics, the cornerstone of SEO, consist of the following four elements.
Cornerstone One: Relationships
The web 2.0 has become social.
I don’t know if you’ve noticed, but social networking websites like Facebook, Twitter and LinkedIn are major players in the online world.
This really plays into the reality of human nature. We are naturally social beings. We are created and designed to fellowship with others. Building and cultivating relationships is vital to our own personal development and it is also true for our business.
Understanding the basics of building and cultivating relationships online is a cornerstone to building a good SEO presence for your website.
Cornerstone Two: Content
The amount of information on the internet is doubling about every 5 years.
That is huge growth!
The obstacle is getting your content to stand out above the noise. It’s like being in a stadium of 150,000 people screaming about their business. Trying to find just the right answer for your question, need, or service becomes VERY difficult. The growth of content is amazing.
Search Engine Optimization is the process that helps break through that clutter and your content is critical.
Not all content is created equal. It used to be said that content is king. But the reality is that QUALITY content is KING!
To have content that search engines rank and deem “important,” your content must be GOOD!
Cornerstone Three: Community
Because the web is social, one of the factors that search engines view as validation is community. The idea is that if people are commenting, sharing, tweeting, or G+ your content, it must be important.
Developing a strategy that encourages community both on and off your site is important for quality SEO.
Cornerstone Four: Connections
The goal of SEO is to teach search engines that you are an authority on your topic. Google wants to deliver the most relevant and valuable content to search results.
One way you can teach search engines that your content is valuable is by building good quality links.
For Search Engine Optimization, we are concerned about internal linking and external linking. Building a good network of links teaches search engines what key words are important for your site as they follow the links into and around your site.
Connecting the Pieces
Each of these cornerstones are critical for quality SEO. We are going to break them down and highlight the most important parts. SEO Basics is an e-course that is intended to help the beginner improve their website ranking in search engines. It is our hope that you are able to see meaningful results by the end of this course.
Read the First Lesson Here:
What is SEO and Why Should I Care?
We will be sending you each lesson to your inbox. Each lesson will provide action steps you can take to implement the topic discussed.
What To Do Now?
Enter your email address in the box below to enter the course. It is Free and there are no hidden obligations.
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