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Link Building Strategies To Increase The Visibility of Your Website

April 12, 2012 By Leave a Comment
Link Buildgin

 Link building is a prominent and very crucial segment of SEO and you should spend the necessary time building some good quality links. 5 Link Categories Here are 5 categories of backlinks that provide you a wide array of options to apply for your website and increase its rankings. Get Links from Multiple Domains Everybody knows that having more links is better for a websites ranking but your link building campaign should not be focused on getting many links from a single website. The more effective method would be to get few links from as many … [Read more...]

Filed Under: Local Search, SEO - Search Engine Optimization, Small Business Website 101

It’s Impossible to Optimize a Website

April 10, 2012 By Leave a Comment
building site traffic

Here's the deal.  SEO, Search Engine Optimization, is a nice fancy word that tends to freak people out.  After all, when you use letters instead of words, it's got to be important. Right?One of the misconceptions a lot people make about SEO is that it's about optimizing a site. It's Impossible to Optimize a Site When you go to Google and search for 'hermit crab food,' you don't expect Google to send you to a site, you expect to be sent to a page about hermit crab food.Google serves up ten pages that it deems relevant to your search.  You click on the first … [Read more...]

Filed Under: SEO - Search Engine Optimization

How to Install Genesis Framework and Child Theme

March 31, 2012 By 1 Comment
How to install studiopress

The Genesis Framework is the most stable, secure, and extendable theme for WordPress I've used.  It can also be a little intimidating to modify.Over the next few weeks, I'm going to provide customization for a few StudioPress users.  I'll connect and spend about an hour helping get your child theme looking the way you want it to look.  I'll do some coding and provide some cut/paste code for you to include.And I'm going to do this for FREE!No sales pages, no opt-ins required, no questionnaires!All you have to do is leave a comment on this post, … [Read more...]

Filed Under: StudioPress, WordPress

Creating Navigation Menu with StudioPress

March 29, 2012 By 2 Comments
Genesis Theme Settings

Adding navigation to a StudioPress child theme is a simple process when you know the steps.  In version 1.8, you will need to use the WordPress Menu creator to generate your Primary and Secondary navigation menus.  But first,  you have to make sure Genesis is setup. Setting Up Genesis In the Dashboard, go to Genesis>Settings>Theme Settings.  This will take you to the Genesis setup window for you to set all the defaults.Scroll down to the Navigation Settings meta box.  Here you will see two check boxes, one for Primary Navigation and the other for … [Read more...]

Filed Under: HOW TO, StudioPress, WordPress

Four Ways Pinterest Can Work for Your Business

March 24, 2012 By 13 Comments
logo-pinterest

Pinterest is a very fast growing social network that has a lot of people talking.  It is a bit unique in how you share content.  If your not using Pinterest and do not have an idea what all the fuss is about, go check it out.  If you need an invite, let me know and I'll send you one.Source: mashable.com via Alan on Pinterest  4 Ways to Make Pinterest Work for You 1.  Add a Pin It ButtonYou can add a Pin It button to your website.  If your on WordPress, use a plugin that adds the social media icons to your Posts or Pages.  Check the plugins … [Read more...]

Filed Under: Pinterest, Social Networking

13 Pinteresting facts about Pinterest users

March 16, 2012 By Leave a Comment
Pinterst Demographics

Have you heard of Pinterest?  It's only the "hottest" new social network on the planet.  Yes, Facebook is the largest and Twitter is the "coolest," but Pinterest is the new up and comer who will challenge both of these social rivals.Its unique position is how you share information.  Instead of posting updates or information about you life,  you "pin" images from the web to your "pinboard."  It's a virtual pin board for all the cool and interesting things you see on the web.It has potential for being a traffic driver to your website.  The current data … [Read more...]

Filed Under: Pinterest, Social Networking

How much does a website cost?

February 20, 2012 By Leave a Comment
Small Business Marketing

As a web design and developer, one of the first questions I'm frequently asked is "How much does a website cost?"  I understand the reason for asking, but it is a very difficult question to answer.  It's kind of like asking, "How much is a car?"There are several factors that go into the cost of a website and I want to break them down so you can have a better understanding of what to expect. Site Design Depending on where you are with your business or blog, you may need to invest in a site design.  A website design needs to reflect your business, matching your … [Read more...]

Filed Under: Small Business Website 101, WordPress

5 Easy Steps to SEO with WordPress

February 13, 2012 By 12 Comments
building site traffic

For a site to be effective in the search engines, you want to make sure you've got all the basics covered, starting with the on-site changes and then moving to the off-page parts of SEO. I'm going to show you 5 steps to creating a rock-solid SEO platform for your WordPress site to grow on. Permalinks & Title Tags3 of the most important elements for your site structure are:- Title tag - URL - Meta descriptionTitle The <title> attribute is your best chance to tell Google what your site is about. You will find some title's like "Home" on … [Read more...]

Filed Under: SEO - Search Engine Optimization, WordPress

Social Media Not Good for Local Business

December 17, 2011 By 5 Comments
Social Media Logos

If you're running a small business and your market is primarily your local area, then social media may be of little value to business success. The Pew Internet Study A recent Pew Internet study looked at where people are getting information about local businesses.  They found that most people are turning to the interent (51%), over newspaper (31%), word of mouth (23%), and TV (8%).A small business website is critical for the success of your business.  Since the turn of the century, the most important component of your small business has been a website.  With … [Read more...]

Filed Under: WordPress

Successful Business Lessons From Spider Man and His Amazing Friends

December 2, 2011 By 12 Comments
Spider-Man and His Amazing Friends

Successful business lessons can come from some of the oddest places.I have a son who is really into Spider-Man and his Amazing Friends, the old 1960's version.  He discovered them on Netflix and has watched them over and over.As I've sat and watched these classic shows with him, I've began to notice some very interesting parallels between what makes Spider-Man and His Amazing Friends successful and what makes small businesses successful.So, the purpose of this post is to provide three business lessons you can learn from that classic children's … [Read more...]

Filed Under: HOW TO, Small Business Website 101
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