We humans are social beings. We thrive and prosper when we have the ability to develop relationship and bonds with other people of similar interest. These relationship groups allow people to belong and develop an identity. We wear the football jersey with our players name on the back so other people can identify our likes and interest. We purchase the celebrity gossip magazine so we can identify with our favorite actor. We “Like” or “Follow” people or teams or bands not because they need us to, but because it helps us identify and develop strong social bonds with other people.
This is the power of the social media tools like Facebook. Facebook allows us to create diverse bonds, interchange ideas, create friendships, or discover new bands in a world that is inter connected with nearly 500,000,000 other people who are wanting to connect. This desire to be social and the ability to do so easily and rapidly makes it the perfect place to grow your business.
Three Keys to Know about Facebook
There are three key things that everyone needs to know about Facebook. The purpose of this report is to help you understand some very important factors about why you need to engage with Facebook to build your business.
The Largest Possible Audience
To build your business you need to an audience. You need to attract a group of people who fills a very specific niche. Your business attracts specific types of people. You cannot be all things to all men and your niche needs to be narrowed in order to be most effective. When you are able to effectively identify that niche, the demographic that fits your business needs, you can use Facebook to attract those users to engage your content.
Whether you are a local or global business, your audience is actively using Facebook and they are looking to connect.
Remember its Social Media, not Business Media
When you create a Facebook account you must remember that you are in a social community. This is not your store front. People are not entering your page and engaging with you to conduct business. Facebook is a B2C platform. This is where you can engage with your customers.
Most businesses make the mistake of using their account to constantly peddle their goods. They are always making post about a coupon or sale and then they wonder why they are not building fans.
Imagine walking into a networking luncheon or a business trade show and your total engagement is about selling your business. You don’t meet and greet. You fail to chat. You don’t even talk about the weather. You jump right into your sale pitch every time you meet a different person or join a different group.
Would you be very successful making connections or building a community? NO! People will begin to avoid you. They will slip behind the punch bowl and divert eye contact. You don’t want to become “THAT PERSON” at a networking luncheon, so why would you do it on a SOCIAL media platform?
Engage your audience. Ask question. Respond to comments. Talk about you as a person. Allow your audience to get to know YOU! After all, you are the face of your business. And besides, we tend to do business with people we know and trust and this is how you can develop both.
Funnels are not just for Drinking from
You are the expert. You have all the information or access to all the information that your customer wants and needs. So become the funnel. Share links to pages or post from other blogs or websites that you have found valuable. You should strive to become the funnel for your niche. If people are looking for information, their first stop needs to be you. So let your Facebook page help you become a funnel. Share what you know.
It’s Not Yours
Although Facebook is a great platform, you have to remember that you don’t own it! When you post content and information to you Facebook page, they control how that content is delivered. Facebook is notorious for making changes to the interface and user experience. This leads to frustration and aggrevation.
You MUST have another place for content and community other than Facebook. Facebook is free to use, but it cost us ownership and control of our content. Remember, there is nothing free.
An Now you Know
Facebook is a valuable tool for any business, small or large. If you’re not using you it for your business, you are losing money and valuable customers. So remember what everyone needs to know about Facebook:
1. Your audience is already here.
2. It’s social! Never forget
3. Become a funnel of information
We are truly social beings. We do all we can to engage and connect with people of similar background or interest. Take your business and build a community. There are people who are looking to connect.