Link building is a prominent and very crucial segment of SEO and you should spend the necessary time building some good quality links.
5 Link Categories
Here are 5 categories of backlinks that provide you a wide array of options to apply for your website and increase its rankings.
Get Links from Multiple Domains
Everybody knows that having more links is better for a websites ranking but your link building campaign should not be focused on getting many links from a single website. The more effective method would be to get few links from as many websites as you can. When crawlers from search engine website crawl a website they try to determine how relevant the content on the website is to the search terms and keywords targeted in the content. Having links from multiple domains shows that many other sites have found your website a source of good information and content. This image will be very helpful when you go out to get backlinks from more prominent and authoritative websites.
Deep Linking Strategy
Deep linking strategy requires you to direct links to particular pages and images instead of just targeting the main page of your website. These links will convey that your website has informative and relevant content on all the pages and establish your reputation a source of vast information. Further, this will also help you in easily ranking more keywords in search engine results. Keywords can be spread throughout the website rather than targeting the home page for every keyword. The trick is to spread these keywords throughout the website and having specific pages for prominent keywords.
Linking with Local Websites
It is always tempting to get international backlinks but having links from local sources is much more effective. Make sure that your link building strategy includes neighboring customers otherwise you will be missing out on a big opportunity. The interesting thing to note here is that it is much easier to get authoritative links from local sources as compared to international sources. You can always approach local SEO specialists as they like to build their community by working with their neighboring businesses. Further, you can also include local authorities, local organizations and local government agencies for linking your website.
Get links from Authoritative domains
Websites offering expert services and information in a particular industry are classified as authoritative on their field. You should make sure that you use government and university website back-links as they are accepted authorities in their subjects. You can easily recognize them by their .gov and .edu domain extensions.
Use Anchor Links Effectively
Linking through anchor text is currently the most popular and effective method for link building. You must include it in your link building strategy to achieve best rankings in search engines. The trick is to turn text on your website into hyperlinks. These links should be placed in the websites content in such a way that readers would find them in the content as they read it and can click the links for more information on that particular text. This link should direct them to some internal page on your website which you want to optimize for the text that you turned into hyperlink.
These tips will definitely help you in achieving higher ranking in major search engines for your website. The higher ranking will in-turn result into higher traffic on the website which will bring in more and more business opportunities for you.
What other tips do you have for building good quality links? Share then in the comments below. And if you enjoyed this article, be sure to share it with your social network.