Content creation on a regular basis is hard work. It is even more difficult when we try to come up with content out of thin air. We think and think about what we should tell our audience only to waste days or weeks without adding to the conversation. This is an area that I have struggled, to be honest with you. I have always found the prospect of content creation to be a difficult task. After all, I'm spending all of my available time trying to grow my business. I have to make the decision to work on a project, find a new project or write some awe … [Read more...]
Small Business Website 101
The basic of website design and development that any small business owner needs to know to build their own self contained website.
Regardless of your business, you have to stay relevant. One of the ways you can do that is by keeping your branding current. As you evolve and your business changes, consider making changes to your website and logo's to reflect those changes. I thought this was a pretty cool infographic showing the evolution of some corporate logos through the years. Can you imagine the perception of Pepsi or Apple if they were still using the mark they began with? Your mark does not define your business, but it is often the first thing people notice about your business. … [Read more...]
If you have a website, you should be proud of it. It should not only reflect your brand, but it should really work for you. Do you have a site that looks like it came out of the 80's? Is your website built with Flash? Did you 13 year old niece build your site when she took "Web Design" in high school? Your website is often the first impression a potential customer has with your business. And as they say, you don't get a second chance at that. People make snap decisions about your website based on looks alone. Have a Website You Are Proud of! You may … [Read more...]
When editing content in the TinyMCE editor, it would be nice for the text to look like it will once you publish the content. In previous versions of WordPress, there was no easy way to do this. You had to do some hacks to get the visual editor to display your style sheet. Style the TinyMCE Visual Editor To style the editor so your content in the dashboard looks like the content your publishing, you simply add the following to you functions.php file of your theme: … [Read more...]