Pinterest is a very fast growing social network that has a lot of people talking. It is a bit unique in how you share content. If your not using Pinterest and do not have an idea what all the fuss is about, go check it out. If you need an invite, let me know and I’ll send you one.
4 Ways to Make Pinterest Work for You
1. Add a Pin It Button
You can add a Pin It button to your website. If your on WordPress, use a plugin that adds the social media icons to your Posts or Pages. Check the plugins that are available and make sure that Pinterest is included.
Having the simple “Pin It” button can get more people connecting with your site.
2. Become Visual
Pinterst pins images and videos to users walls. Not text or excerpts from your page or post. The way to encourage Pinterest sharing is to have plenty of graphics or video on your site that users can share. They can be simple images that are interesting or captivating to expanded Infographics. Become more visual if you want Pinterest traffic.
3. Promote MORE than Products
It will be tempting to just load your Pinterest boards with your own products and images. But if your going to be on Pinterst, you need to participate. And participation is about sharing information, news, tips, and products from other companies. You need to promote the social community by engaging the community. Definately post your content, but don’t be an island. Share!
4. Learn from the Heavyweights
There are several larger companies that are doing an excellent job using Pinterest, follow them. Get an idea of how they are using the network? Look at the kind of content they are sharing. Observe the kind of content that is getting a lot of re-pinning. Find the trends and then begin to develop strategies that work for you.
To Join or Not to Join, that is the Question
Whether you take the time to become part of the Pinterest world is up to you. I have just recently joined the community. I will keep you posted on what I think and how effective it is for me. I really think that it can become a great traffic source. But I want to spend where I get a return and that return is translated into revenue. I’m going to give a few months and see how it goes.
How are you using Pinterest for your business? Share your thoughts in the comments below.