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Creating Navigation Menu with StudioPress

March 29, 2012 By 2 Comments
Genesis Theme Settings

Adding navigation to a StudioPress child theme is a simple process when you know the steps.  In version 1.8, you will need to use the WordPress Menu creator to generate your Primary and Secondary navigation menus.  But first,  you have to make sure Genesis is setup. Setting Up Genesis In the Dashboard, go to Genesis>Settings>Theme Settings.  This will take you to the Genesis setup window for you to set all the defaults.Scroll down to the Navigation Settings meta box.  Here you will see two check boxes, one for Primary Navigation and the other for … [Read more...]

Filed Under: HOW TO, StudioPress, WordPress

Successful Business Lessons From Spider Man and His Amazing Friends

December 2, 2011 By 12 Comments
Spider-Man and His Amazing Friends

Successful business lessons can come from some of the oddest places.I have a son who is really into Spider-Man and his Amazing Friends, the old 1960's version.  He discovered them on Netflix and has watched them over and over.As I've sat and watched these classic shows with him, I've began to notice some very interesting parallels between what makes Spider-Man and His Amazing Friends successful and what makes small businesses successful.So, the purpose of this post is to provide three business lessons you can learn from that classic children's … [Read more...]

Filed Under: HOW TO, Small Business Website 101

How To: Add MailChimp sign up form to your WordPress sidebar

September 30, 2011 By 7 Comments
Mail Chimp

If you use MailChimp for your email marketing efforts, you need to have an opt-in form on your site in multiple places.  One primary location is the top of the sidebar.  This should be prominent and easy to find.To add the Mail Chip form, log into your account and go to 'List.'  Select the list you want to add to your page by clicking 'View List'.Click on the 'For Your Website drop down and select 'Sign Up Form Embed Code.' You will have three options for how your form will display.  Select the form you want and make any necessary … [Read more...]

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HOW TO: Build site traffic for your small business website

June 5, 2010 By Leave a Comment
building site traffic

Building site traffic is not like the movie "Field of Dreams."  Just because you build it, doesn't mean they'll come.  You have to do some planning and intentional work to get visitors to your website through organic searches.  You could spend your hard earned cash and create a pay-per-click campaign and get some site traffic, but to really build site traffic naturally, you need to follow a few specific guidelines.The purpose of this post is to help shed some light on what the small business owner can do to help build site traffic.  There are no magic bullets … [Read more...]

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HOW TO: Add My Business to Google Places

May 27, 2010 By Leave a Comment
Google Places

Many small businesses struggle trying to figure out how to get their website to rank high in Google searches.  With all the recommendations about SEO and Page Ranking for organic traffic, it is easy to loose sight of the objective, be found in Google. For most small businesses, the primary market is local.  They are doing business in their community and spending time marketing to that community.  So, why is it so important to be number one in Google search for someone outside you local community?  It isn't!  It's just bad business to spend time marketing to people … [Read more...]

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