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HOW TO: Build site traffic for your small business website

June 5, 2010 By Alan Smith Leave a Comment
building site traffic

Website traffic is not like the movie "Field of Dreams."  Just because you build it, doesn't mean they'll come.  You have to do some planning and intentional work to get visitors to your website through organic searches.  You could spend your hard earned cash and create a pay-per-click campaign and get some site traffic, but to really build site traffic naturally, you need to follow a few specific guidelines. The purpose of this post is to help shed some light on what the small business owner can do to help build site traffic.  There are no magic bullets or gimmicks … [Read more...]

Filed Under: HOW TO Tagged With: build site traffic, keywords, site traffic

Grow by Blogging

June 2, 2010 By Alan Smith Leave a Comment
Computer demands blog update

If you own a small business and are not running a blog on your website, you may be missing a lot of potential business.  One of the key elements of quality marketing is getting people talking about you and your products or services.  This social communication, whether online or in person, is critical for growing a successful small business, it builds likability and trust.  The quickest way for you to be involved in that conversation is through your own company blog.  Every small business should be blogging! Why Blog? - It makes it easy to add regular content to your … [Read more...]

Filed Under: marketing Tagged With: blogging, growing small business, small business blogging

Demographics helps focus your online marketing

May 31, 2010 By Alan Smith Leave a Comment
Customer Demographics

One of the fundamental rules of marketing or business is know your audience.  If you intend to sell a service or a product to a consumer, you MUST know the ideal consumer.  Characteristics like age, gender, income level, family status, affinity sites, etc are small pieces of demographic data that help you clearly focus on who you need to be targeting you marketing message.Getting this data is not incredibly difficult to obtain, but most businesses fail to learn who they need to target.  This post will provide you with a couple helpful tools that will aid you in understanding … [Read more...]

Filed Under: marketing

HOW TO: Add My Business to Google Places

May 27, 2010 By Alan Smith Leave a Comment
Google Places

Many small businesses struggle trying to figure out how to get their website to rank high in Google searches.  With all the recommendations about SEO and Page Ranking for organic traffic, it is easy to loose sight of the objective, be found in Google. For most small businesses, the primary market is local.  They are doing business in their community and spending time marketing to that community.  So, why is it so important to be number one in Google search for someone outside you local community?  It isn't!  It's just bad business to spend time marketing to people … [Read more...]

Filed Under: HOW TO Tagged With: Google Places, Local Business, SEO, small business

Facebook releases security enhancements

May 26, 2010 By Alan Smith Leave a Comment
Facebook - Mark Juckerberg

If you haven't noticed, Facebook has been facing alot of criticism lately over its privacy policy.  It hasn't been a very easy few months for the young leader at the center of the internet universe.  It seems that many facebook users, have become upset with the policy changes and the Open Graph.  Some have even proposed quitting Facebook.This week, Mark Zuckerberg discussed the new changes with the Washington Post.  And today he announced the changes at Facebook offices.The FIXThe solution to the privacy issues rest in three sets of simple controls: a single control … [Read more...]

Filed Under: Facebook Tagged With: Facebook, user controls, user security
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