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8 Simple Solutions to Secure a WordPress Install

October 5, 2011 By 1 Comment
Hacked by Coldplay Hack Team

Protect yourself from predators!  They come in all shapes and sizes.  Some with big fangs and others with pocket protectors.  If your website is build using WordPress, there are some things you NEED to do to make sure it is secure from predators, a.k.a. HACKERS! se·cu·ri·ty (si?kyo?orit?) noun1.  The state of being free from danger or threat.2.  The safety of a state or organization against criminal activity such as terrorism, theft, or espionage. Simple Solutions to a Secure Wordpress Being hacked is never a good thing.  It makes us feel violated. … [Read more...]

Filed Under: Small Business Website 101, WordPress

6 Steps for Successful Business Ideas

October 1, 2011 By Leave a Comment
Business Ideas

You have a business idea, but you don't know if it has potential for success.  How do you go about determining if you might have a successful business idea?I know that was one of my biggest questions when I started.  Will this business work?  Are there enough potential customers to make a living? The First Step Before you can know if you have a good idea, you need to do some basic market research.  If you are brick and mortar business, you probably did some research before you setup shop.  You should have looked at competition, potential customer base, … [Read more...]

Filed Under: marketing, Promotional, Small Business Website 101

How To: Add MailChimp sign up form to your WordPress sidebar

September 30, 2011 By 7 Comments
Mail Chimp

If you use MailChimp for your email marketing efforts, you need to have an opt-in form on your site in multiple places.  One primary location is the top of the sidebar.  This should be prominent and easy to find.To add the Mail Chip form, log into your account and go to 'List.'  Select the list you want to add to your page by clicking 'View List'.Click on the 'For Your Website drop down and select 'Sign Up Form Embed Code.' You will have three options for how your form will display.  Select the form you want and make any necessary … [Read more...]

Filed Under: HOW TO

This is embarrassing, don’t look!

September 30, 2011 By 1 Comment
Facebook Timeline Header

I told you not to look! Facebook Timeline will Embarrass You There are changes coming, again, to Facebook and this one promises to be significant.  Besides making drastic changes to the open graph, along with changing our layouts, the new Timeline feature is going to be BIG!If you've been under the proverbial rock and don't know what 'Timeline' is all about, let me share with you the basics.  Facebook timeline is a chronical of your life on Facebook.  All of your FB content is organized and listed in a single long timeline.  You can scroll to specific years … [Read more...]

Filed Under: Facebook, Social Networking

Demographics are Dead

September 5, 2011 By Leave a Comment
Demographic Data

One of the most important task of any business is to gain a better understanding of their target audience. Demographics: A Thing of the Past Demographics has been the marketing instrument of defining a target audience for most of the last 100 years.  It was an attempt to cluster large groups of people into simple boxes so companies could pitch products and services.Marketing typically divides groups according to age, gender, ethnicity, income level, etc.  These are large segments of the populations that fit a similar characteristic.During the rise of mass … [Read more...]

Filed Under: marketing
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